Using Google Tag Manager

What is Google Tag Manager?

Google Tag Manager (GTM) is a tag management system that allows you to update measurement codes and any related code fragments, collectively known as tags, on your website or mobile app. Once a tag has been added to your site GTM can deploy its analytics features and...

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Setting up a Retargeting Campaign

What is a retargeting campaign and why is used? 

A big issue that smaller businesses face is the fact that only 2% of those who manage to find their site actually buy from it. For a smaller business which is unlikely to get a lot of online traffic anyway, this could spell disaster. However...

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